Ferndale, MI – Not many things go better together than football and tailgating in Michigan. Until now: Valentine Vodka and McClure's Pickles. The two Michigan-based companies have teamed up to make the perfect Bloody Mary box kit just in time for this season’s football tailgates.
Available in limited quantities, the kit comes with two glasses, a fifth of Valentine vodka, and a McClure’s Bloody Mary mix jar for $29.99. It will hit shelves mid-to the end of September at some of Michigan’s most convenient retailers such as Meijer and Kroger while supplies lasts.
“As longtime Detroit-area companies, we knew a collaboration was inevitable,” said Rifino Valentine, Owner of Valentine Distilling Co. “We’re excited to bring a classic cocktail to life, Michigan-style.”
From first place at the Michigan State Fair in the 1970’s to a feature on The Food Network’s “The Best Thing I Ever Ate,” McClure’s has been making all the right moves. Pairing up with Valentine’s “World’s Best Vodka” – their best move yet.
“McClure’s and I understand the value in high-quality, local products. Our companies have seen tremendous growth over the past few years and are making a name for Michigan-made products. We want to show football fans what Detroit products are made of. And what better time than Lions tailgating season?” said Valentine.
From production to packaging to placement, Valentine Distilling Co. and McClure’s Pickles are putting every ounce of Michigan into this product. Even the packaging is designed and built by Driven Creative Supply Co., a branding agency located in Pleasant Ridge.
“This kit is unlike any other. The highest quality ingredients of two unique products. It’s a win win-win for Michigan and Detroit,” said Valentine.
About the Products
Valentine Vodka has a silky medium-to-full body and a creamy, peppery spice and talc finish. It is derived from a proprietary blend of three grains: corn, wheat and barley. The award-winning company is one of the few distilleries in the world to craft vodka from a blend of grains.
McClure’s describes its bloody mary mix as “Bold, tangy, and robust – this bloody mary is nothing ordinary and all extraordinary. Using our spicy pickle brine, dill, garlic, and black pepper, we've created a pucker-up bloody mary mix that will knock your socks off.”
History of the Companies
Some may not see the correlation between spirits and pickles, but these companies did. Valentine and McClure’s have had a lifelong business relationship. Working together for years as friends and now partners as they collaborate on this product release, the two companies have extraordinary synergy and strong dedication to Detroit.
McClure’s company story shows great pride in Detroit – just like Valentine’s. The family pickle company started in Detroit from Grandma Lala’s recipe and making pickles every summer. The family business began to take off in 2006, expanding to a warehouse in Brooklyn, New York, where brother Bob McClure facilitated production.
Growing at a rate between 10-25% year-over-year, brothers Joe and Bob McClure remained loyal to Michigan by bringing all production back to Detroit in 2009. In July of this year, the company invested in a local 20,000 sq. foot manufacturing facility by purchasing the building to keep up with high demand.
The company has added to its supply of automated systems to increase efficiency, and has avoided cutting any jobs in the process. In fact, the company has expanded to more than 20 employees since its beginnings.
“This is two Detroit brands making something pretty damn awesome,” said Joe McClure, Co-owner of McClure’s.
Made in Detroit to celebrate in Detroit. Just the way we like it.
Information on locations and distributors can be found on Valentine Distilling’s website.