Facebook offers immense possibilities for marketing success among businesses. With nearly 1.5 billion users every day, according to Facebook’s second quarter results of 2018, Facebook has a significant audience reach. However, many businesses find their marketing tactics are not as effective as they would like them to be. Facebook can be an untapped resource for small to medium-sized businesses, if they learn to use it effectively.
1. Stop worrying about the numbers.
Too often, business leaders are overly concerned about the numbers. Focusing on likes and number of followers can surpass thoughts of content and the value current audience members of a page add. Social marketing is about building an engaged, interactive group who will comment on your posts and share to their followers as well. Having a group of 50 people who care versus 1,000 who don’t is of better value to a business.
2. It’s all about the audience.
Who is your target audience? What products or services do you offer, and who is attracted to them? These are key components to a successful digital marketing plan. Facebook users are bombarded with content every second of every day. Thus,Facebook’s algorithm gives users more of what they want to see. With every post, you should be questioning, what is in it for my audience? Then, your target audience will interact with your posts, furthering their interest in your brand and positioning you higher in their newsfeed.
3. Optimize your Facebook page for increased SEO.
Search engine optimization stems from what is important to the audience. There are many ways to increase SEO. First, use descriptive keywords regarding your product or service in your about section. Second, link your Facebook page to everything. By linking your page to your website, LinkedIn, and Twitter, you will drive more traffic to your page and increase your rank on Google. Third, create a custom URL. Customized URLs are search friendly.
4. Post conscientiously.
Think about what you enjoy seeing on Facebook. Be concise with your content as you only have seconds to draw a user in. Use photos and videos to grab attention and retain interest. Boost posts you believe are valuable to your target audience. Be creative, courteous, and represent your brand in everything you share, create, and post.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, Co-Founder Intuit
Define Your Shine!
Cassie Malhado, Growth Associate