The Ultimate LinkedIn Checklist

LinkedIn is a platform that seems to evolve daily. It’s crucial to stay on top of the latest trends, avoid common profile mistakes, and update with all of LinkedIn’s changes. Your LinkedIn profile is a representation of you, so why not take the time to make it look professional? Consider your audience, review your profile, and make sure it’s strong with this ultimate LinkedIn checklist. 

 1.   How’s your top fold looking?

Your top fold is the first part of your profile. Make it easy for someone to consider hiring you. Make sure your profile uses your professional name and has a strong and specific headline that aligns with your audience. Your photo is also something that catches someone’s eye when initially viewing your profile, so have a professional picture that represents you best. A solid background, genuine smile, and professional attire are recommended.  Make sure your contact information is provided and consider adding an industry-related background image, but nothing too crazy. Your top fold is completed with a custom URL. 

2.   Is your summary strong?

Your summary is your own personal introduction to your audience written in first person. You should have a few sentences that sum up who you are, what professional field you’re in, what position you’re currently searching for, and contact information. Next, include brief background information such as education, field-related experience, volunteer work, leadership opportunities, etc. Include keywords and finish by attaching an updated resume, along with other up-to-date media pieces. 

3.   Refresh your experience.

Your experience is important on LinkedIn, so make sure it is current. Your employment history should be thorough, industry-related, and include descriptions. Highlight your talents, strengths, leadership, and communication skills. 

4.   Is your education available?

List your education experience including your university, degree, major, minor, year in school, course list, and extracurricular activities, clubs, volunteer work, and organizations. Your GPA is optional. 

5.   Are your skills impressive?

Your skills work as keywords, so make sure they match up with any job descriptions you’re interested in or applications you’re filing out. Double check if your skills are up-to-date with the latest industry trends. 

6.   Is the rest of your profile complete?

Many tend to forget about the bottom section of a profile. However, by providing information such as groups, publications, honors and awards, certifications, interests, and hobbies, you might have a chance at appearing at the top of searches made by employers. 

 

 Your LinkedIn profile is now complete, impressive, detailed, and professional. 

 

 Love & light,

Alex

 

 

What Your LinkedIn Profile Should Look Like In 2018

If someone wants to do some digging or see what you’re up to, they simply type your name in a search bar and have everything they need to know right in front of you – hopefully.

It’s more important now than ever to have a solid LinkedIn profile to tell the professional world who you are and what you’re looking for, because the world is fast, digital, and often doesn’t have time to ask questions. According to the Society for Human Resource Management, more than 90% of recruiters rely on the LinkedIn to seek applicants. So, what exactly should yours include?

LinkedIn can be thought of as an extension of your resume. By not having a certain page limit, you’re free to further explain some of your experience and work history – and, if you’re smart, include a touch of personality.

What to include

Simply copy and pasting your resume onto your profile is not going to cut it. You should add your voice into how you explain positions and describe your experience. Remember that there are humans just like you on the receiving end of your messages, so don’t be afraid to talk in first person or jazz it up with the right amount of “you.” Consider creating a summary that highlights some of your work history, as well as who you are as an individual.

Referencing your education is proved to be a significant leg-up on your surrounding LinkedIn competition. LinkedIn professional Blair Decembrele said, “Users who list their education appear in searches up to 17 times more often than those who don’t.” So, do yourself a favor and flaunt that degree you worked hard for.

It’s also important to have up-to-date samples of work. Whether it’s a recent article you wrote or your best essay for class, have something that people can look at to find out what kind of quality of work you produce. This increases your credibility and shows you’re proud of your work.

Unfortunately, in the social world, image is everything. Make sure you have a professional-looking headshot as your profile picture. This means no selfies or pictures at inappropriate places (bars, parties, etc.). It’s as easy as asking a friend or co-worker to snap a photo of you against a plain wall.

How to use it

Now that you know what you should include on your profile, you need to know how to use it. Remember that LinkedIn is a social media. It’s where work meets life. You should be exploring and interacting with other professionals to expand your network and gain insights both in and outside your industry.

Definitely share relevant articles, comment on other posts, connect with people in your network, and keep it active by logging on at least every week. LinkedIn provides many opportunities to expand your knowledge and network with others whom you may not usually have.

Perfecting your LinkedIn profile doesn’t have to be super complicated. Remember, it should reflect who you are as an individual and a professional. Include what you want others to know about your work history and industry knowledge. Follow these tips, and you’ll be a top contender for the job you want in no time!

If you have any additional questions or comments about your social media brand, contact A. Victoria MAE!

Shine bright!

-Molly 

5 Ways Highly Successful People Stay Positive

“Once you replace negative thoughts with positive ones, you’ll start having positive results.” –Willie Nelson

It’s nearly impossible to stay constantly optimistic and on cloud nine at all times of the day. However, learning to dance in the rain is an important skill to master. When it comes to success in life, it’s critical to understand your mindset is in your control, and great success is truly achievable when positivity shows through in times of adversity.

The most successful people in society seem to have this skill grasped. Here’s a list of how highly successful people stay positive.

 1.    They believe in their abilities.

Failure is a scary thought. It’s important to remember that everyone, even the most successful people have failed at one point in their career. Trust in your abilities and take risks. Learn from your mistakes and know that failure is not what defines someone. Approach new tasks with confidence and believe that you can either succeed or learn from your mistakes.

2.    They continuously set goals.

Set goals. Some prefer setting smaller goals, such as daily or weekly intentions. Others prefer long-term goals. Whether your goals are small or large, they’ll keep you focused, motivated, and on track.

3.    They practice gratitude.

It’s easy to continuously look towards your future plans and dreams. However, it’s still imperative to remember how you got to where you are now, and give thanks. Take time to appreciate the people who have helped you succeed thus far, and know that practicing gratitude creates positive emotions, ultimately helping you on the road to success.

4.    They look at the bright side of situations.

Nothing is dark forever. There’s sunshine right around the corner. Another chance, another choice, another possibility, and another opportunity are up ahead. You have the choice to look on the bright side and look for silver linings. Optimism pays off.

5.    They’re dedicated mentors and learners.

Successful people don’t just settle. They’re not afraid to learn and are constantly seeking new advice, concepts, ideas, and skills. Surround yourself with people who challenge you to do better and work harder, and those who teach you valuable lessons. Push yourself to think outside of the box and never stop learning.

 

“Keep your face to the sunshine and you cannot see a shadow.” –Helen Keller

 

Love & light,

Alex 

How What I Do Helps You Grow Your Business

Growth has always been a constant theme in my life – whether it’s through my education, career path, relationships, or even seeing sunflowers grow in a garden.

As an entrepreneur, I have a natural interest in seeing businesses grow and for other business owners to succeed. This is exactly why I started my business, A. Victoria MAE – to help companies get where they want to be. I do this by sharing their unique stories with others in ways they can’t quite put into words themselves.

My main goal is to execute a business’ vision and help make ideas happen. I’m here to lend a helping hand – from consulting services to full-blown marketing and public relations execution.

By pairing strategic thinking with a modern, tailored-to-you plan, A. Victoria MAE tells your company’s story and gets the right people hear it.  

I’m proud to say that A. Victoria MAE has helped small-to-medium sized businesses grow significantly over the years, and we have made thousands of ideas happen. I’ve built unique relationships with each of my clients, and I care so much about their success.

My company is in business to help others prosper. Through every strategy we implement, we take your business one step further towards your vision.

Find out where my team at A. Victoria MAE can take your business! Contact us for a consultation today.

Cheers!

Ashleigh

Social Media Management, Simplified

How do you stay on top of your social media marketing tasks?

The rise of social media has made it common for individuals and businesses to have a presence on multiple social networking sites. Achieving a consistent flow of content is now easier than ever with one-stop tools that allow social media platforms to be managed all at once. These tools can help save you time and ensure your content reaches the right audience at the right time.

 

Here are 6 of the top social media management tools out there. 

 

Buffer offers the ability to program multiple posts on various platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google+ . This management tool helps drive and track engagement and results of the social media content posted. Buffer even has a unique option that scans your audience to allow you to know the right time to post.

Sprout is a management platform for teams of all sizes that allows for three main functions including publishing, engagement, and analytics. Custom link tracking is available to monitor campaigns, referral traffic, and conversions. You can also benefit from this software by identifying and engaging with customers who might prove potentially advantageous for your business. The Sprout dashboard is divided into six sections: Messages, Tasks, Feed, Publishing, Discovery, and Reports. These sections that can help you know where you stand with your customers and prospects.

Sprinklr is a complete social media management system that includes assistance in marketing, advertising, research, commerce, and of course social media. This unified platform allows for an all in one experience even allowing teams to collaborate to help deliver even better results. An external API is available for customers and developers to build the applications. Downside: it doesn’t include Instagram. 

Tweetdeck is a social media dashboard application for Twitter accounts ONLY.

This management tool assists to organize and build collections, keep track of lists, searches, and activity of multiple accounts in one interface. Refine results with filters that are accessible at the top of each timeline. Tweetdeck’s social media dashboard is customizable and live updates are available.

HootSuite is known as one of the top applications for managing all social media platforms from a single dashboard. This management site allows for automatically scheduling hundreds of social media posts at once across your social accounts. The impact of your social media campaigns can be measured through comprehensive reporting and separate ROI between owned and paid media. This tool can be used to delegate tasks with multiple users so it is a great option for a team.

IconSquare is a management tool for Instagram and Facebook accounts ONLY. This application is great for running Instagram videos and photo contests. To do this, all you have to do is pick any three hashtags of your choice and then Iconosquare will collect the photos and videos into a gallery. Comment tracking is also available, which tracks as many as 30 media comments and lets you respond to them. Options to mark comments as read, reply to each of them individually, and delete comments are a plus to this management tool.

 

Each social media management tool has its pros and cons but there is one thing for sure: there is an option for everyone. It is important to check out your options and decide what management tool is best suited for you, or you and your team, and provides you with the most effectiveness.

 

All the best!

Rebecca