LinkedIn is a platform that seems to evolve daily. It’s crucial to stay on top of the latest trends, avoid common profile mistakes, and update with all of LinkedIn’s changes. Your LinkedIn profile is a representation of you, so why not take the time to make it look professional? Consider your audience, review your profile, and make sure it’s strong with this ultimate LinkedIn checklist.
1. How’s your top fold looking?
Your top fold is the first part of your profile. Make it easy for someone to consider hiring you. Make sure your profile uses your professional name and has a strong and specific headline that aligns with your audience. Your photo is also something that catches someone’s eye when initially viewing your profile, so have a professional picture that represents you best. A solid background, genuine smile, and professional attire are recommended. Make sure your contact information is provided and consider adding an industry-related background image, but nothing too crazy. Your top fold is completed with a custom URL.
2. Is your summary strong?
Your summary is your own personal introduction to your audience written in first person. You should have a few sentences that sum up who you are, what professional field you’re in, what position you’re currently searching for, and contact information. Next, include brief background information such as education, field-related experience, volunteer work, leadership opportunities, etc. Include keywords and finish by attaching an updated resume, along with other up-to-date media pieces.
3. Refresh your experience.
Your experience is important on LinkedIn, so make sure it is current. Your employment history should be thorough, industry-related, and include descriptions. Highlight your talents, strengths, leadership, and communication skills.
4. Is your education available?
List your education experience including your university, degree, major, minor, year in school, course list, and extracurricular activities, clubs, volunteer work, and organizations. Your GPA is optional.
5. Are your skills impressive?
Your skills work as keywords, so make sure they match up with any job descriptions you’re interested in or applications you’re filing out. Double check if your skills are up-to-date with the latest industry trends.
6. Is the rest of your profile complete?
Many tend to forget about the bottom section of a profile. However, by providing information such as groups, publications, honors and awards, certifications, interests, and hobbies, you might have a chance at appearing at the top of searches made by employers.
Your LinkedIn profile is now complete, impressive, detailed, and professional.
Love & light,