Four Reasons to Use Social Media to Reach Your Audience

Finding the most effective way to reach your audience can be challenging with all of the different options available. Whether it’s print, social, video, or audio, how can you be sure which one to use and when?

The New Year is the perfect opportunity to make your business the best it can be, and that includes knowing how to use social media to reach your audience. Here are five reasons why you should step up your social media game.

1.    The statistics don’t lie. Social media marketing has a 100% higher lead-to-close rate than outbound marketing, and 84% of B2B marketers use social media in some form.

The Content Factory found that 70% of business-to-consumer marketers have acquired customers through Facebook. Did you know that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Social media is a business strategy.

2.     It’s a great way to build relationships. This can be a fun and easy way to relate to your audience if you do it right. When they see your messages, it seems more like an update rather than an advertisement, and they are more likely to absorb it.

Social media is also a helpful tool to reach out and connect with other businesses in your arena – exchange thoughts, opinions, or simply share each other’s content.

Consumers typically like to see engagement, because it shows you care.

3.    It establishes and solidifies your brand. Social media is an opportunity for everyone to speak their voice and tell their story.

The Content Factory noted, “When you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.”

How do you want your story to be heard?

4.    Shows ROI.  If you want to increase your sales, using social media is the best way to do so. Getting your name out there and interacting with your audience will expose your business to customers you didn’t know existed.

By learning about different easy-to-use tools websites like Twitter and Facebook have to finding your target audience, you’ll find new customers and new customers will be able to find you.

A. Victoria MAE can help form a plan to best suit you and your business in the digital social space. Don't know where to start? That's okay. We can craft a strategic social media plan to help you achieve your marketing goals.

Happy New Year!

As the end of 2017 approaches, I find myself reflecting on what a year I’ve had with A. Victoria MAE. I’ve met incredible people, formed new relationships, and pushed limits.

Growth has been a huge part of 2017 – both with my business and my family! A. Victoria MAE has been expanding its clientele and business strategies while I’ve been learning to be a new mom! My world has been moving rapidly, but I wouldn’t have it any other way.

I have big plans and expectations for 2018 – I know it will be a good one. I’m very grateful for the experiences this year gave me, and the New Year provides even more opportunities for growth and fabulous things.

Thank you to everyone who has been apart of this journey in 2017, and I can’t wait to see all that 2018 holds.

Happy New Year from A. Victoria MAE to you!

Cheers!
Ashleigh V. Laabs
Chief Growth Officer & Founder

Thank You for Two Shining Years!

Thanksgiving, a day in which people focus on the things they are thankful and grateful for, was just last week. At A. Victoria MAE, I have several things to be grateful for stemming from these past two years since launching this business and embarking on this adventure as an entrepreneur, mentor, and colleague to many.

November 2017 marks the two-year anniversary of A. Victoria MAE! Two years! I know that may not seem like a lot, but that’s 730 days, 17,520 hours, 1,051,200 minutes, and 63,072,000 seconds. It’s quite a bit of time!

We’re all about growth over here. And we have been growing because of the amazing support of clients, friends, referrals, and much more.

This past year, A. Victoria MAE brought on two students from Central Michigan University’s Public Relations program (my undergraduate alma mater). Being able to provide real-world experience to students through my professional opportunities is a priority for me, personally. Being able to share experiences with these two students has been amazing. I can’t even begin to thank them enough for helping grow A. Victoria MAE. Molly and Alyse – YOU ROCK! Thank you!

When I set out on this journey of growth – growth of a business and growth of myself personally and professionally – I had a few goals in mind, but one that was critical to stand by.

I wanted to work with really awesome people, who knew that I could support their business in a way they needed – strategically! I have always loved doing the work that I do, and surrounding myself with kickass people was a priority. And I have done just that through A. Victoria MAE. I work with amazing people to support the companies, organizations, and brands they have created each and every day.

I love taking their ideas, looking at the big picture, adding a strategy focused around marketing and business growth, and running with it!

For the past two years, I have had the opportunity to work with 22 wonderful clients. Together, we have accomplished a number of projects! Everything from public relations management to events to social media content support. Through collaboration and hard work, A. Victoria MAE has helped our many clients grow.

With the new year upon us, I hope to keep growing. I wish the next two years be as amazing and prosperous as the first two.

“I will keep my face to the sun so I cannot see the shadows; it’s what the sunflowers do.” – Helen Keller

Thank you! Cheers!

Making Ideas Happen, 
Ashleigh V. Laabs
Chief Growth Officer & Founder