Four Reasons to Use Social Media to Reach Your Audience

Finding the most effective way to reach your audience can be challenging with all of the different options available. Whether it’s print, social, video, or audio, how can you be sure which one to use and when?

The New Year is the perfect opportunity to make your business the best it can be, and that includes knowing how to use social media to reach your audience. Here are five reasons why you should step up your social media game.

1.    The statistics don’t lie. Social media marketing has a 100% higher lead-to-close rate than outbound marketing, and 84% of B2B marketers use social media in some form.

The Content Factory found that 70% of business-to-consumer marketers have acquired customers through Facebook. Did you know that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Social media is a business strategy.

2.     It’s a great way to build relationships. This can be a fun and easy way to relate to your audience if you do it right. When they see your messages, it seems more like an update rather than an advertisement, and they are more likely to absorb it.

Social media is also a helpful tool to reach out and connect with other businesses in your arena – exchange thoughts, opinions, or simply share each other’s content.

Consumers typically like to see engagement, because it shows you care.

3.    It establishes and solidifies your brand. Social media is an opportunity for everyone to speak their voice and tell their story.

The Content Factory noted, “When you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.”

How do you want your story to be heard?

4.    Shows ROI.  If you want to increase your sales, using social media is the best way to do so. Getting your name out there and interacting with your audience will expose your business to customers you didn’t know existed.

By learning about different easy-to-use tools websites like Twitter and Facebook have to finding your target audience, you’ll find new customers and new customers will be able to find you.

A. Victoria MAE can help form a plan to best suit you and your business in the digital social space. Don't know where to start? That's okay. We can craft a strategic social media plan to help you achieve your marketing goals.