It seems every year brings new technology that affects how your business interacts with customers. As technology continuously advances, opportunities for your business’s digital marketing plan do as well. Here are 5 digital marketing trends that will assist you in growing your business.
1. The use of artificial intelligence (AI)
Artificial intelligence is the technology of the future. AI analyzes consumer behavior and search metrics, allowing for businesses to market to certain consumers. AI also makes customer service easy! AI empowered chatbots allow for constant customer support, quick responses, and recollection of a consumer’s entire purchase history. AI will allow for businesses to be more efficient and save money.
2. Personalization of E-Mail Campaigns
The large availability of customer data allows for businesses to track consumer purchase history, behavior, and online activity. Large amounts of data mean businesses have the opportunity to personalize their content to consumers. Personalizing content to consumers will create a higher call-to-action and a higher click-through rate of e-mail campaigns.
3. Video Marketing
Video marketing is a low-cost, high engagement way of interacting with consumers. As high-quality phone cameras continue to be advanced, video marketing is made easy. Don’t just think YouTube videos! Facebook and other platforms offer unique ways to post live videos, upload stories, or use 360-degree, interactive photos.
4. Influencer Marketing
The business world knows the importance of word-of-mouth. By creating partnerships with influencers in your respective industry, consumers are faced with a credible source promoting your products. As consumers are wary of business messaging, influencers promote products in a way that mimics friend-to-friend product recommendations.
5. Voice Search
Consumers continue purchasing products such as the Amazon Echo or Google Home. As a result, there has been a spike in voice search. Making your website compatible for voice search will increase customer visits and retention. When you make information easily accessible to your customer, their loyalty increases.
“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson
Define Your Shine!
Cassie Malhado, Growth Associate