4 Ways to Get Creative with your Marketing Strategy
With the rise of the digital age, individuals are consistently bombarded with online marketing and digital advertisements. Additionally, audiences are bombarded with messages on public transport, newspapers, and billboards. As a result, audiences have grown to tune out advertisements that do not interest them. Thus, it is important to use creative means to catch one’s attention through digital marketing.
Utilize video capabilities.
According to the Pew Research Center, in 2018 68 percent of American adults used Facebook and 73 percent used YouTube. Both social sites offer video production and streaming opportunities. Whether you are a small or large business, smart phones offer the capability to produce quality videos. These videos are an opportunity to advertise your product, service, or brand to the large number of Americans on these platforms.
2. Put your data to creative use.
Social media analytics allow for even the smallest of businesses to see who is interacting with their content. Not only can you see who is interacting with your content, but you can see their location, other interests, and additional psychographics. Put this data to use! Use this information to tailor marketing content to certain audiences. By playing to their interests, they will engage with your brand.
3. Use humor modestly.
Humor can be a useful emotional appeal to draw the attention of your target audience. However, one must be careful when using humor as an attention-getter. Humor must not be offensive, or you are at risk of upsetting other audiences that you may have not been targeting.
4. Make your testimonials visually pleasing.
Word-of-mouth marketing will always be a vital component to the success of a business. Target audiences value the words of friends and customers over a business as they do not feel they are advertising to them. By putting the testimonial into a graphic, it is more visually pleasing and will grab the attention of the audience in an effective way.
Define Your Shine!
Cassie Malhado, Growth Associate