Marketing

4 Method to Improve Your Instagram Marketing

4 Methods to Improve Your Instagram Marketing 

 According to the software company, HubSpot, Instagram hosts more than 500 million daily active users. 71 percent of young adults (18-24) used Instagram in 2018, compared with 37 percent who did so in 2013. Instagram is consistently growing and offers unique opportunities for easy marketing.  

1. Know your target audience. 
As with any advertising or marketing campaign, having a target audience is vital. You cannot target all 500 million daily active users of Instagram, as most will not resonate with your brand’s mission. Pinpoint your mission, your values, and then build an audience that believes the same things as you. Once you have built an engaged target audience, understand it can lead to sales! According to HubSpot, more than one-third of Instagram users have used their mobile devices to online shop. This is 70 percent more than people who are not on Instagram!   

2. Utilize the Instagram stories feature. 
According to HubSpot, businesses that are on Instagram get up to 37 percent of their total impressions from Instagram stories. While Instagram stories lack heavy text opportunities, they can be a creative, engaging way to interest followers in your brand and be personable. Use stories to generate buzz by hosting polls and asking followers questions relating to your brand or industry.  
 

3. Invest in influencer marketing. 
When people think of influencer marketing, they think of getting a celebrity to endorse their brand on Instagram. Refocus your ideology on finding a celebrity in your niche! Every industry has people with a popular voice whose opinions are valued. Pinpoint these people, check to see if your values align, and work out a deal to add visibility to your brand! 

4. Discover your best times to post. 
According to the social media management and optimization platform, Sprout Social, the best times to post on Instagram are Wednesdays at 11 a.m. and Fridays between 10-11 a.m. These windows have the highest engagement on average. However, each brand will have unique analytics showcasing their best times to post. Track this data and use it to optimize impressions.  

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson 

 Define Your Shine! 
Cassie Malhado, Growth Associate 

5 Digital Marketing Trends that Will Grow Your Business

5 Digital Marketing Trends that Will Grow Your Business

It seems every year brings new technology that affects how your business interacts with customers. As technology continuously advances, opportunities for your business’s digital marketing plan do as well. Here are 5 digital marketing trends that will assist you in growing your business.

 1.     The use of artificial intelligence (AI)

Artificial intelligence is the technology of the future. AI analyzes consumer behavior and search metrics, allowing for businesses to market to certain consumers. AI also makes customer service easy! AI empowered chatbots allow for constant customer support, quick responses, and recollection of a consumer’s entire purchase history. AI will allow for businesses to be more efficient and save money.

 2.      Personalization of E-Mail Campaigns

The large availability of customer data allows for businesses to track consumer purchase history, behavior, and online activity. Large amounts of data mean businesses have the opportunity to personalize their content to consumers. Personalizing content to consumers will create a higher call-to-action and a higher click-through rate of e-mail campaigns.

 3.     Video Marketing

Video marketing is a low-cost, high engagement way of interacting with consumers. As high-quality phone cameras continue to be advanced, video marketing is made easy. Don’t just think YouTube videos! Facebook and other platforms offer unique ways to post live videos, upload stories, or use 360-degree, interactive photos.

 4.     Influencer Marketing

The business world knows the importance of word-of-mouth. By creating partnerships with influencers in your respective industry, consumers are faced with a credible source promoting your products. As consumers are wary of business messaging, influencers promote products in a way that mimics friend-to-friend product recommendations.

 5.     Voice Search

Consumers continue purchasing products such as the Amazon Echo or Google Home. As a result, there has been a spike in voice search. Making your website compatible for voice search will increase customer visits and retention. When you make information easily accessible to your customer, their loyalty increases.

 “We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

Define Your Shine!
Cassie Malhado, Growth Associate

 

 

The Ultimate LinkedIn Checklist

The Ultimate LinkedIn Checklist

LinkedIn is a platform that seems to evolve daily. It’s crucial to stay on top of the latest trends, avoid common profile mistakes, and update with all of LinkedIn’s changes. Your LinkedIn profile is a representation of you, so why not take the time to make it look professional? Consider your audience, review your profile, and make sure it’s strong with this ultimate LinkedIn checklist. 

 1.   How’s your top fold looking?

Your top fold is the first part of your profile. Make it easy for someone to consider hiring you. Make sure your profile uses your professional name and has a strong and specific headline that aligns with your audience. Your photo is also something that catches someone’s eye when initially viewing your profile, so have a professional picture that represents you best. A solid background, genuine smile, and professional attire are recommended.  Make sure your contact information is provided and consider adding an industry-related background image, but nothing too crazy. Your top fold is completed with a custom URL. 

2.   Is your summary strong?

Your summary is your own personal introduction to your audience written in first person. You should have a few sentences that sum up who you are, what professional field you’re in, what position you’re currently searching for, and contact information. Next, include brief background information such as education, field-related experience, volunteer work, leadership opportunities, etc. Include keywords and finish by attaching an updated resume, along with other up-to-date media pieces. 

3.   Refresh your experience.

Your experience is important on LinkedIn, so make sure it is current. Your employment history should be thorough, industry-related, and include descriptions. Highlight your talents, strengths, leadership, and communication skills. 

4.   Is your education available?

List your education experience including your university, degree, major, minor, year in school, course list, and extracurricular activities, clubs, volunteer work, and organizations. Your GPA is optional. 

5.   Are your skills impressive?

Your skills work as keywords, so make sure they match up with any job descriptions you’re interested in or applications you’re filing out. Double check if your skills are up-to-date with the latest industry trends. 

6.   Is the rest of your profile complete?

Many tend to forget about the bottom section of a profile. However, by providing information such as groups, publications, honors and awards, certifications, interests, and hobbies, you might have a chance at appearing at the top of searches made by employers. 

Your LinkedIn profile is now complete, impressive, detailed, and professional. 

Love & light,
Alex

 

 

What Your LinkedIn Profile Should Look Like In 2018

What Your LinkedIn Profile Should Look Like In 2018

If someone wants to do some digging or see what you’re up to, they simply type your name in a search bar and have everything they need to know right in front of you – hopefully.

It’s more important now than ever to have a solid LinkedIn profile to tell the professional world who you are and what you’re looking for, because the world is fast, digital, and often doesn’t have time to ask questions. According to the Society for Human Resource Management, more than 90% of recruiters rely on the LinkedIn to seek applicants. So, what exactly should yours include?

LinkedIn can be thought of as an extension of your resume. By not having a certain page limit, you’re free to further explain some of your experience and work history – and, if you’re smart, include a touch of personality.

What to include

Simply copy and pasting your resume onto your profile is not going to cut it. You should add your voice into how you explain positions and describe your experience. Remember that there are humans just like you on the receiving end of your messages, so don’t be afraid to talk in first person or jazz it up with the right amount of “you.” Consider creating a summary that highlights some of your work history, as well as who you are as an individual.

Referencing your education is proved to be a significant leg-up on your surrounding LinkedIn competition. LinkedIn professional Blair Decembrele said, “Users who list their education appear in searches up to 17 times more often than those who don’t.” So, do yourself a favor and flaunt that degree you worked hard for.

It’s also important to have up-to-date samples of work. Whether it’s a recent article you wrote or your best essay for class, have something that people can look at to find out what kind of quality of work you produce. This increases your credibility and shows you’re proud of your work.

Unfortunately, in the social world, image is everything. Make sure you have a professional-looking headshot as your profile picture. This means no selfies or pictures at inappropriate places (bars, parties, etc.). It’s as easy as asking a friend or co-worker to snap a photo of you against a plain wall.

How to use it

Now that you know what you should include on your profile, you need to know how to use it. Remember that LinkedIn is a social media. It’s where work meets life. You should be exploring and interacting with other professionals to expand your network and gain insights both in and outside your industry.

Definitely share relevant articles, comment on other posts, connect with people in your network, and keep it active by logging on at least every week. LinkedIn provides many opportunities to expand your knowledge and network with others whom you may not usually have.

Perfecting your LinkedIn profile doesn’t have to be super complicated. Remember, it should reflect who you are as an individual and a professional. Include what you want others to know about your work history and industry knowledge. Follow these tips, and you’ll be a top contender for the job you want in no time!

If you have any additional questions or comments about your social media brand, contact A. Victoria MAE!

Shine bright!

-Molly 

Social Media Management, Simplified

Social Media Management, Simplified

How do you stay on top of your social media marketing tasks?

The rise of social media has made it common for individuals and businesses to have a presence on multiple social networking sites. Achieving a consistent flow of content is now easier than ever with one-stop tools that allow social media platforms to be managed all at once. These tools can help save you time and ensure your content reaches the right audience at the right time.

 Here are 6 of the top social media management tools out there. 

 Buffer offers the ability to program multiple posts on various platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google+ . This management tool helps drive and track engagement and results of the social media content posted. Buffer even has a unique option that scans your audience to allow you to know the right time to post.

Sprout is a management platform for teams of all sizes that allows for three main functions including publishing, engagement, and analytics. Custom link tracking is available to monitor campaigns, referral traffic, and conversions. You can also benefit from this software by identifying and engaging with customers who might prove potentially advantageous for your business. The Sprout dashboard is divided into six sections: Messages, Tasks, Feed, Publishing, Discovery, and Reports. These sections that can help you know where you stand with your customers and prospects.

Sprinklr is a complete social media management system that includes assistance in marketing, advertising, research, commerce, and of course social media. This unified platform allows for an all in one experience even allowing teams to collaborate to help deliver even better results. An external API is available for customers and developers to build the applications. Downside: it doesn’t include Instagram. 

Tweetdeck is a social media dashboard application for Twitter accounts ONLY. This management tool assists to organize and build collections, keep track of lists, searches, and activity of multiple accounts in one interface. Refine results with filters that are accessible at the top of each timeline. Tweetdeck’s social media dashboard is customizable and live updates are available.

HootSuite is known as one of the top applications for managing all social media platforms from a single dashboard. This management site allows for automatically scheduling hundreds of social media posts at once across your social accounts. The impact of your social media campaigns can be measured through comprehensive reporting and separate ROI between owned and paid media. This tool can be used to delegate tasks with multiple users so it is a great option for a team.

IconSquare is a management tool for Instagram and Facebook accounts ONLY. This application is great for running Instagram videos and photo contests. To do this, all you have to do is pick any three hashtags of your choice and then Iconosquare will collect the photos and videos into a gallery. Comment tracking is also available, which tracks as many as 30 media comments and lets you respond to them. Options to mark comments as read, reply to each of them individually, and delete comments are a plus to this management tool.

Each social media management tool has its pros and cons but there is one thing for sure: there is an option for everyone. It is important to check out your options and decide what management tool is best suited for you, or you and your team, and provides you with the most effectiveness.

All the best!

Rebecca

How to Market to Millennials

How to Market to Millennials

With millennials being such a large group of people, it’s extremely beneficial to know how to grab their attention. Millennials range from age 18 to 34. There are a lot of stereotypes and ideas about how millennials behave. First things first, you need to forget everything you think you know.

Millennials number one characteristic, and the one you need to utilize, is their understanding of technology and social media. They grew up with the ever-changing, ever-evolving technology. What does this mean? It means they know how to use technology, and they love it. Thus, your marketing plan needs to utilize technology and social media if you are looking to appeal to millenials.

Make it Mobile

There’s the joke that goes around talking about how millennials are always on their phones. If you’re not catching my drift, I’m saying you need to make your outreach mobile, to reach the tech-loving millennials.

For mobile, the most important thing you can remember is this phrase: short, sweet, and to the point. Millennials are commonly known to scan, rather than read in-depth. So, going in with a 1,200-word article about all the amazing things your brand offers won’t really catch their eye. Try to keep your marketing fun and interactive, while using as few words as possible.

Grow Your Social Presence

If you haven’t already, start social media channels for your company. Millennials love to research and see the actual product or service before buying. Having a variety of platforms that they can go to, to learn about your product, read testimonials and get a feel for your brand, will help them to decide if they want to buy or swipe on.

Reach Out to Them

Customer service is very important for millennials. They like to know that no matter how big or small the complaint, you care. Don’t just monitor reports to your website, either. Millennials will use your social media platforms and their own, to talk about what they do and don’t like about your company. Make sure to read the comments on your posts and respond!

It’s even a good idea to search your company name (i.e. #JohnsCompany), some users may not want to tag you directly. However, if you find a negative comment being shared you want to make sure to respond with an answer or a way to file a report. Letting a negative review float around social media can be a big blow to your brand.

Find Help from Someone Who Knows What Your Brand Needs

Attracting millennials can be hard work. If your company doesn’t have time to monitor social media or create content all day, find a good company to help. A. Victoria MAE works to help companies like yours, find and attract their target market. With modern and effective marketing strategies, your brand’s message will get where it needs to go. Contact A. Victoria MAE and start making your ideas happen, today.

How PR Can Help Your Business Grow

How PR Can Help Your Business Grow

The business world grows more complex everyday. Trends are constantly changing, strategies improve, and demands for products and services shift. If there is one aspect of business that remains a top priority, it’s maintaining relationships. Public relations is a critical part of a successful business, and it can be used in a wide variety of areas. Below are some simple ways that PR can best benefit your business’ growth and success.

Build your brand.

Whether it’s through social media, media relations, newsletters, research, or events, public relations tactics establish credibility and brand recognition for your business. “If you do not have a public relations strategy, you risk letting somebody else set up your brand identity,” says PR strategist Murray Newlands. “Using social media and appointing a spokesperson as an authority in your local market or industry may boost your brand above your competitors.”

Know your audience.

Not only is knowing your audience important for business operations, but it also allows you to engage with them on a more personal level. Connecting with your target audience creates relationships, and positive relationships are what keep people coming back for business.

Make a plan.

You have a business for a reason, and lots of ideas come with that. By having a public relations plan, you achieve your goals and reach your target audience more strategically. Remember: “A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

Pro tip: A. Victoria MAE makes ideas happen! We are in business, because we want to help your business be the best it can be. All the reasons listed above are services we offer.

Four Reasons to Use Social Media to Reach Your Audience

Four Reasons to Use Social Media to Reach Your Audience

Finding the most effective way to reach your audience can be challenging with all of the different options available. Whether it’s print, social, video, or audio, how can you be sure which one to use and when?

The New Year is the perfect opportunity to make your business the best it can be, and that includes knowing how to use social media to reach your audience. Here are five reasons why you should step up your social media game.

1.    The statistics don’t lie.
Social media marketing has a 100% higher lead-to-close rate than outbound marketing, and 84% of B2B marketers use social media in some form.

The Content Factory found that 70% of business-to-consumer marketers have acquired customers through Facebook. Did you know that 84% of CEOs and VPs say they use social media to help make purchasing decisions?

Social media is a business strategy.

2.     It’s a great way to build relationships. 
This can be a fun and easy way to relate to your audience if you do it right. When they see your messages, it seems more like an update rather than an advertisement, and they are more likely to absorb it.

Social media is also a helpful tool to reach out and connect with other businesses in your arena – exchange thoughts, opinions, or simply share each other’s content.

Consumers typically like to see engagement, because it shows you care.

3.    It establishes and solidifies your brand.
Social media is an opportunity for everyone to speak their voice and tell their story.

The Content Factory noted, “When you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.”

How do you want your story to be heard?

4.    Shows ROI.  
If you want to increase your sales, using social media is the best way to do so. Getting your name out there and interacting with your audience will expose your business to customers you didn’t know existed.

*Check out these additional 5 Social Media Tips

A. Victoria MAE can help form a plan to best suit you and your business in the digital social space. Don't know where to start? That's okay. We can craft a strategic social media plan to help you achieve your marketing goals.