Digital Marketing

5 Digital Marketing Trends that Will Grow Your Business

It seems every year brings new technology that affects how your business interacts with customers. As technology continuously advances, opportunities for your business’s digital marketing plan do as well. Here are 5 digital marketing trends that will assist you in growing your business.

 1.     The use of artificial intelligence (AI)

Artificial intelligence is the technology of the future. AI analyzes consumer behavior and search metrics, allowing for businesses to market to certain consumers. AI also makes customer service easy! AI empowered chatbots allow for constant customer support, quick responses, and recollection of a consumer’s entire purchase history. AI will allow for businesses to be more efficient and save money.

 2.      Personalization of E-Mail Campaigns

The large availability of customer data allows for businesses to track consumer purchase history, behavior, and online activity. Large amounts of data mean businesses have the opportunity to personalize their content to consumers. Personalizing content to consumers will create a higher call-to-action and a higher click-through rate of e-mail campaigns.

 3.     Video Marketing

Video marketing is a low-cost, high engagement way of interacting with consumers. As high-quality phone cameras continue to be advanced, video marketing is made easy. Don’t just think YouTube videos! Facebook and other platforms offer unique ways to post live videos, upload stories, or use 360-degree, interactive photos.

 4.     Influencer Marketing

The business world knows the importance of word-of-mouth. By creating partnerships with influencers in your respective industry, consumers are faced with a credible source promoting your products. As consumers are wary of business messaging, influencers promote products in a way that mimics friend-to-friend product recommendations.

 5.     Voice Search

Consumers continue purchasing products such as the Amazon Echo or Google Home. As a result, there has been a spike in voice search. Making your website compatible for voice search will increase customer visits and retention. When you make information easily accessible to your customer, their loyalty increases.

 “We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

Define Your Shine!
Cassie Malhado, Growth Associate

 

 

How to Market to Millennials

With millennials being such a large group of people, it’s extremely beneficial to know how to grab their attention. Millennials range from age 18 to 34. There are a lot of stereotypes and ideas about how millennials behave. First things first, you need to forget everything you think you know.

Millennials number one characteristic, and the one you need to utilize, is their understanding of technology and social media. They grew up with the ever-changing, ever-evolving technology. What does this mean? It means they know how to use technology, and they love it. Thus, your marketing plan needs to utilize technology and social media if you are looking to appeal to millenials.

Make it Mobile

There’s the joke that goes around talking about how millennials are always on their phones. If you’re not catching my drift, I’m saying you need to make your outreach mobile, to reach the tech-loving millennials.

For mobile, the most important thing you can remember is this phrase: short, sweet, and to the point. Millennials are commonly known to scan, rather than read in-depth. So, going in with a 1,200-word article about all the amazing things your brand offers won’t really catch their eye. Try to keep your marketing fun and interactive, while using as few words as possible.

Grow Your Social Presence

If you haven’t already, start social media channels for your company. Millennials love to research and see the actual product or service before buying. Having a variety of platforms that they can go to, to learn about your product, read testimonials and get a feel for your brand, will help them to decide if they want to buy or swipe on.

Reach Out to Them

Customer service is very important for millennials. They like to know that no matter how big or small the complaint, you care. Don’t just monitor reports to your website, either. Millennials will use your social media platforms and their own, to talk about what they do and don’t like about your company. Make sure to read the comments on your posts and respond!

It’s even a good idea to search your company name (i.e. #JohnsCompany), some users may not want to tag you directly. However, if you find a negative comment being shared you want to make sure to respond with an answer or a way to file a report. Letting a negative review float around social media can be a big blow to your brand.

Find Help from Someone Who Knows What Your Brand Needs

Attracting millennials can be hard work. If your company doesn’t have time to monitor social media or create content all day, find a good company to help. A. Victoria MAE works to help companies like yours, find and attract their target market. With modern and effective marketing strategies, your brand’s message will get where it needs to go. Contact A. Victoria MAE and start making your ideas happen, today.