4 Methods to Improve Your Instagram Marketing
According to the software company, HubSpot, Instagram hosts more than 500 million daily active users. 71 percent of young adults (18-24) used Instagram in 2018, compared with 37 percent who did so in 2013. Instagram is consistently growing and offers unique opportunities for easy marketing.
1. Know your target audience.
As with any advertising or marketing campaign, having a target audience is vital. You cannot target all 500 million daily active users of Instagram, as most will not resonate with your brand’s mission. Pinpoint your mission, your values, and then build an audience that believes the same things as you. Once you have built an engaged target audience, understand it can lead to sales! According to HubSpot, more than one-third of Instagram users have used their mobile devices to online shop. This is 70 percent more than people who are not on Instagram!
2. Utilize the Instagram stories feature.
According to HubSpot, businesses that are on Instagram get up to 37 percent of their total impressions from Instagram stories. While Instagram stories lack heavy text opportunities, they can be a creative, engaging way to interest followers in your brand and be personable. Use stories to generate buzz by hosting polls and asking followers questions relating to your brand or industry.
3. Invest in influencer marketing.
When people think of influencer marketing, they think of getting a celebrity to endorse their brand on Instagram. Refocus your ideology on finding a celebrity in your niche! Every industry has people with a popular voice whose opinions are valued. Pinpoint these people, check to see if your values align, and work out a deal to add visibility to your brand!
4. Discover your best times to post.
According to the social media management and optimization platform, Sprout Social, the best times to post on Instagram are Wednesdays at 11 a.m. and Fridays between 10-11 a.m. These windows have the highest engagement on average. However, each brand will have unique analytics showcasing their best times to post. Track this data and use it to optimize impressions.
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
Define Your Shine!
Cassie Malhado, Growth Associate