Growth

5 Tips to Improve Work-Life Balance

“Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” – Thomas Edison

Work-life balance is a term used to describe the balance between time allocated at work and time allocated for other aspects of an individual’s life. While work-life balance looks different for every individual, studies have proven that too much time spent with work leads to overall unhappiness with life.

Only you can find the perfect work-life balance ratio for yourself, so here are five tips to help you along your way.

1. What Matters

Sometimes we get so caught up in the “go” of life, that we forget what is important to us. Consider making a list of the values you hold vital to who you are. After making this list, compare it to what you are currently doing. If your actions don’t match, it is time to consider changes to your life that will increase your passion and happiness.

2. Schedule Your Passions In

Whether your passion lies in yoga, lifting weights, or writing poetry, it is important to schedule time for activities that fulfill you. The human mind and body require time to unwind. By constantly bombarding yourself with work stressors, you can start feeling drained. Taking time to partake in activities that make you happy will allow for you to relieve stress and ultimately perform better at work.

3. Say No

Opportunities present themselves on a daily basis. Living in a fast-pace society has taught us to make decisions quickly. Consider taking more time before committing to opportunities. While taking this time, think about how the opportunity will benefit you. Will it provide more reward than a previous work experience? Are the rewards worth my time and dedication? By considering important factors to you and your business, you can say yes to the rewarding opportunities and no to those that are unfulfilling.

4. Hard Stop Time

Whether working in the office or remotely, it is important to schedule your day. By scheduling a specific leave time or “hard stop” time, you can hold yourself accountable to the things you must accomplish before you leave work. By telling co-workers, family or friends your hard stop time, they can assist in holding you accountable for leaving work at work.

5. Unplug

Technology has allowed us to become available at nearly any time to our professional capacity. As a result, we check our emails, text messages, and notifications every waking hour. To improve work-life balance, turn your phone off when surrounded by family and friends. It is not enough to be physically present, while mentally at work. Doing so will improve the quality of time spent with those close to you, fulfilling both you and them.

Define Your Shine!
Cassie Malhado, Growth Associate

Network Your Way To Success

Networking may come easier to some than others, but it is an essential way to build relationships for a long-term investment.  We live in a connected world, making networking an essential way to gain professional opportunities. People like to do business with people they know and trust. If you are curious about the preparations and expectations that come along with networking, here are four things to know.

Networking is Constant

Every person you meet could lead to a potential network opportunity. Networking never stops, so be ready to make a good impression. Be ready to interact with anyone at anytime. You never know who you may run into to network with, it could even happen at the grocery store.  

Relate

Actively engage in conversations - you’re searching for inspiration, knowledge, and advice in every person you meet. Find a topic of interest to help connect and build an even better, more relatable relationship.  It is easier to remember someone if that person is connected to something else, for example, with a similar interest. It is also important to remember good conversation comes from being a good listener.

Follow Up

It is important to understand the power of communication and relationships. It is difficult to have a relationship without communication. After meeting someone at a networking event, connect with him or her again. A good way to do this would be via email or through social media, like LinkedIn. Message them along with comment on posts to stay engaged and help continue to build the relationship. This will grow your networking database even more.

Tip: Gather business cards at network events so it is easier to connect with those your meet.

Meet People Through People

When meeting someone new, take the time to make a real connection. The person you meet has hundreds of other connections that may be relatable to you, and likewise. Ask contacts and people you meet, selectively, if they know anyone that may be able to help you. The goal of networking is to not only meet people but to tap into the network of the people you meet as well.

 

All the best!

Rebecca

Connect with me on LinkedIn.

 

De-Stress During your Workday

It’s completely normal to feel stressed or overwhelmed at times in the office. Workdays can be chaotic, challenging, stimulating, and busy. However, it’s important to step back, relax, and take some time to ease your mind to be productive to your fullest potential. Here are a few simple tips to help you calm your nerves and chill out. 

1.     Turn on mood-boosting music. Music has a natural way of boosting positivity, providing inspiration, and calming anxiety. If your office is quiet, bring headphones with you every day. Music can stimulate productivity too, so it might even help you complete your tasks quicker.

2.     Buy a small essential oil diffuser for your desk. Natural essential oils like lavender, rose, ylang ylang, bergamot, and chamomile can provide relief as a natural remedy for anxiety. Put a couple drops of oils in your diffuser and take a few slow, deep breaths. You can even close your eyes, picture yourself at your favorite place stress-free, and try to mediate for a couple of minutes.

3.     Socialize. Social interaction will help give your mind a break from work and help you step away from the screen for a bit. Try to avoid strictly talking about work and change the topic to something fun and tension-free.

4.     Write it down. If your mind feels overwhelmed with a million thoughts at once, write them down in a bulleted list. By writing them in a list format, you’ll be able to focus on tackling one task at a time.

5.     Remember you can accomplish anything. Take a few minutes to remind yourself that you’re capable of anything you set your mind to. Have confidence in yourself and know that you can and will accomplish your goals.

Sometimes it’s important to take a step back and relax. Stress and anxiety in the office is unavoidable, but it doesn’t have to feel that way. Always remember to take care of yourself and take control.

 

Love & light,

Alex 

 

 

Why College Students & Young Pros Need More Than Just a Resume

Each new internship and job-hunting season is a learning experience for both sides of the table. The potential employer is learning what the current trends for resumes and cover letters are, as well as what is being taught to students. The students are learning to first dip their toes into the world of being a professional.

I’ve seen a fair share of resumes, portfolio pieces, cover letters – you name it! Each lands on various parts of the spectrum. If there’s one thing that sticks out to me when looking for a potential new hire, it’s a student with a business card!

Most students may not think they need a business card until later in their careers, but this is an important tool when looking to network and show off your professional side. It helps establish your brand as well as credibility.

"Once you’re in the professional world, you sort of make the assumption that people have a card--if you want to play in that world, you have to have the tools,” says Lindsey Pollak, career expert and author From College to Career: 90 Things to Do Before You Join the Real World.

You may be asking yourself, “But what should my business card look like?”

Here are a few tips:
1. Keep it simple.
Include your basic contact information such as name, phone number, and email (recommended to use a personal email address not school-related one). Don’t go over-the-top by trying to squeeze your whole resume and qualifications on here.

2. Stand out.
This is an opportunity to show your creative side – if you want. Business cards range from plain to flashy. Find what works best for you and make it unique!

3. Make it count.
Take the time to create something you’re proud to distribute.

“Experts agree there is nothing more undesirable than a flimsy business card with ink that smears. There are many deals that offer business cards for free or at a highly-discounted price, but cheap cards make students look unprofessional,” according to Fox Business.

When you’ve created a business card to match your professional personality, use it confidently, and get ready to “wow” the next potential employer (or client) you encounter!

Cheers!

Are You Hitting Your Target?

You have a business because of an idea. You want to see the idea continue to grow, so who are you directing your business strategies towards?

Knowing your target market is the difference between huge success within your business and a good idea without direction. If business owners cannot describe how their ideal consumer thinks, acts, looks, decides, eats, sleeps, and breathes, they have not done their homework and aren’t maximizing their potential success.

It may seem like a lot of work, but no one can afford to target everyone, so learning to target the right people at the right time is critical. As Inc. notes, “Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets.”

So, how exactly do you go about defining and delivering to your target market? Here are some helpful hints:

Do some internal reflection.

What are some things your business is doing really well at right now? Who seems to be engaging with the company and providing feedback? Are there areas where you feel need a little more attention? Knowing where you are versus where you want to be is a great first step in catalyzing change.

See what else is out there.

Checking out the competition, or just similar businesses, is a very effective way to compare and contrast. This allows you to evaluate your strengths compared to others, as well as brainstorm possible things to improve on or add to your business.

Define your unique characteristics.

What products or services do you offer? Try making a list of what your business specifically does. Then, think about who or what kind of person would need or want these services.

Making a list of specific demographics and psychographics that align with your business’ services makes it much easier to simplify your search for a target market. Some demographic factors include:

  • Age

  • Gender

  • Location

  • Education

  • Occupation

  • Income level

While some psychographic factors could be:

  • Interests/hobbies

  • Personality

  • Values

  • Lifestyle

The important piece to think about is understanding how your customers think. If you can do that, you will then understand how to successfully reach them to keep them coming back for more.

Reflect.

After you’ve gathered a well-thought out list of your target market, ask yourself if it’s realistic. Do you have a substantial number of people who are a good fit? Will they benefit from my services? Do I truly understand how to reach them?

Reach out!

Re-evaluating a huge part of your business such as the target market can seem a bit overwhelming and maybe even complicated. It’s not something to be done overnight – it takes time and strategy.

A. Victoria MAE specializes in business growth strategies such as marketing and public relations. We make it easy to help you define your sunshine and make your ideas happen. For more information and ways to define your target market, contact A. Victoria MAE today! #MakeIdeasHappen

Cheers!

How PR Can Help Your Business Grow

The business world grows more complex everyday. Trends are constantly changing, strategies improve, and demands for products and services shift. If there is one aspect of business that remains a top priority, it’s maintaining relationships. Public relations is a critical part of a successful business, and it can be used in a wide variety of areas. Below are some simple ways that PR can best benefit your business’ growth and success.

Build your brand.

Whether it’s through social media, media relations, newsletters, research, or events, public relations tactics establish credibility and brand recognition for your business. “If you do not have a public relations strategy, you risk letting somebody else set up your brand identity,” says PR strategist Murray Newlands. “Using social media and appointing a spokesperson as an authority in your local market or industry may boost your brand above your competitors.”

Know your audience.

Not only is knowing your audience important for business operations, but it also allows you to engage with them on a more personal level. Connecting with your target audience creates relationships, and positive relationships are what keep people coming back for business.

Make a plan.

You have a business for a reason, and lots of ideas come with that. By having a public relations plan, you achieve your goals and reach your target audience more strategically. Remember: “A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

Pro tip: A. Victoria MAE makes ideas happen! We are in business, because we want to help your business be the best it can be. All the reasons listed above are services we offer.