LinkedIn

The Ultimate LinkedIn Checklist

The Ultimate LinkedIn Checklist

LinkedIn is a platform that seems to evolve daily. It’s crucial to stay on top of the latest trends, avoid common profile mistakes, and update with all of LinkedIn’s changes. Your LinkedIn profile is a representation of you, so why not take the time to make it look professional? Consider your audience, review your profile, and make sure it’s strong with this ultimate LinkedIn checklist. 

 1.   How’s your top fold looking?

Your top fold is the first part of your profile. Make it easy for someone to consider hiring you. Make sure your profile uses your professional name and has a strong and specific headline that aligns with your audience. Your photo is also something that catches someone’s eye when initially viewing your profile, so have a professional picture that represents you best. A solid background, genuine smile, and professional attire are recommended.  Make sure your contact information is provided and consider adding an industry-related background image, but nothing too crazy. Your top fold is completed with a custom URL. 

2.   Is your summary strong?

Your summary is your own personal introduction to your audience written in first person. You should have a few sentences that sum up who you are, what professional field you’re in, what position you’re currently searching for, and contact information. Next, include brief background information such as education, field-related experience, volunteer work, leadership opportunities, etc. Include keywords and finish by attaching an updated resume, along with other up-to-date media pieces. 

3.   Refresh your experience.

Your experience is important on LinkedIn, so make sure it is current. Your employment history should be thorough, industry-related, and include descriptions. Highlight your talents, strengths, leadership, and communication skills. 

4.   Is your education available?

List your education experience including your university, degree, major, minor, year in school, course list, and extracurricular activities, clubs, volunteer work, and organizations. Your GPA is optional. 

5.   Are your skills impressive?

Your skills work as keywords, so make sure they match up with any job descriptions you’re interested in or applications you’re filing out. Double check if your skills are up-to-date with the latest industry trends. 

6.   Is the rest of your profile complete?

Many tend to forget about the bottom section of a profile. However, by providing information such as groups, publications, honors and awards, certifications, interests, and hobbies, you might have a chance at appearing at the top of searches made by employers. 

Your LinkedIn profile is now complete, impressive, detailed, and professional. 

Love & light,
Alex

 

 

What Your LinkedIn Profile Should Look Like In 2018

What Your LinkedIn Profile Should Look Like In 2018

If someone wants to do some digging or see what you’re up to, they simply type your name in a search bar and have everything they need to know right in front of you – hopefully.

It’s more important now than ever to have a solid LinkedIn profile to tell the professional world who you are and what you’re looking for, because the world is fast, digital, and often doesn’t have time to ask questions. According to the Society for Human Resource Management, more than 90% of recruiters rely on the LinkedIn to seek applicants. So, what exactly should yours include?

LinkedIn can be thought of as an extension of your resume. By not having a certain page limit, you’re free to further explain some of your experience and work history – and, if you’re smart, include a touch of personality.

What to include

Simply copy and pasting your resume onto your profile is not going to cut it. You should add your voice into how you explain positions and describe your experience. Remember that there are humans just like you on the receiving end of your messages, so don’t be afraid to talk in first person or jazz it up with the right amount of “you.” Consider creating a summary that highlights some of your work history, as well as who you are as an individual.

Referencing your education is proved to be a significant leg-up on your surrounding LinkedIn competition. LinkedIn professional Blair Decembrele said, “Users who list their education appear in searches up to 17 times more often than those who don’t.” So, do yourself a favor and flaunt that degree you worked hard for.

It’s also important to have up-to-date samples of work. Whether it’s a recent article you wrote or your best essay for class, have something that people can look at to find out what kind of quality of work you produce. This increases your credibility and shows you’re proud of your work.

Unfortunately, in the social world, image is everything. Make sure you have a professional-looking headshot as your profile picture. This means no selfies or pictures at inappropriate places (bars, parties, etc.). It’s as easy as asking a friend or co-worker to snap a photo of you against a plain wall.

How to use it

Now that you know what you should include on your profile, you need to know how to use it. Remember that LinkedIn is a social media. It’s where work meets life. You should be exploring and interacting with other professionals to expand your network and gain insights both in and outside your industry.

Definitely share relevant articles, comment on other posts, connect with people in your network, and keep it active by logging on at least every week. LinkedIn provides many opportunities to expand your knowledge and network with others whom you may not usually have.

Perfecting your LinkedIn profile doesn’t have to be super complicated. Remember, it should reflect who you are as an individual and a professional. Include what you want others to know about your work history and industry knowledge. Follow these tips, and you’ll be a top contender for the job you want in no time!

If you have any additional questions or comments about your social media brand, contact A. Victoria MAE!

Shine bright!

-Molly