How do you stay on top of your social media marketing tasks?
The rise of social media has made it common for individuals and businesses to have a presence on multiple social networking sites. Achieving a consistent flow of content is now easier than ever with one-stop tools that allow social media platforms to be managed all at once. These tools can help save you time and ensure your content reaches the right audience at the right time.
Here are 6 of the top social media management tools out there.
Buffer offers the ability to program multiple posts on various platforms including Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google+ . This management tool helps drive and track engagement and results of the social media content posted. Buffer even has a unique option that scans your audience to allow you to know the right time to post.
Sprout is a management platform for teams of all sizes that allows for three main functions including publishing, engagement, and analytics. Custom link tracking is available to monitor campaigns, referral traffic, and conversions. You can also benefit from this software by identifying and engaging with customers who might prove potentially advantageous for your business. The Sprout dashboard is divided into six sections: Messages, Tasks, Feed, Publishing, Discovery, and Reports. These sections that can help you know where you stand with your customers and prospects.
Sprinklr is a complete social media management system that includes assistance in marketing, advertising, research, commerce, and of course social media. This unified platform allows for an all in one experience even allowing teams to collaborate to help deliver even better results. An external API is available for customers and developers to build the applications. Downside: it doesn’t include Instagram.
Tweetdeck is a social media dashboard application for Twitter accounts ONLY.
This management tool assists to organize and build collections, keep track of lists, searches, and activity of multiple accounts in one interface. Refine results with filters that are accessible at the top of each timeline. Tweetdeck’s social media dashboard is customizable and live updates are available.
HootSuite is known as one of the top applications for managing all social media platforms from a single dashboard. This management site allows for automatically scheduling hundreds of social media posts at once across your social accounts. The impact of your social media campaigns can be measured through comprehensive reporting and separate ROI between owned and paid media. This tool can be used to delegate tasks with multiple users so it is a great option for a team.
IconSquare is a management tool for Instagram and Facebook accounts ONLY. This application is great for running Instagram videos and photo contests. To do this, all you have to do is pick any three hashtags of your choice and then Iconosquare will collect the photos and videos into a gallery. Comment tracking is also available, which tracks as many as 30 media comments and lets you respond to them. Options to mark comments as read, reply to each of them individually, and delete comments are a plus to this management tool.
Each social media management tool has its pros and cons but there is one thing for sure: there is an option for everyone. It is important to check out your options and decide what management tool is best suited for you, or you and your team, and provides you with the most effectiveness.
All the best!